Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)


In conclusion, implementing gamification in your product requires careful planning, iterative development, and a strong focus on user feedback. Whether working with an existing product or creating a new one, the principles and strategies discussed in this chapter can guide you toward successful implementation.

First and foremost, understanding the differences between handing off a new product and enhancing an existing one is crucial. Each scenario presents its own set of challenges and considerations. When managing and selecting engineers for your team, ensure that you have a diverse and skilled group who can work collaboratively to bring your gamified product to life.

Selecting the appropriate sprint length that aligns with your team’s capabilities and preferences is vital. Lay out transparent processes and systems connectivity within your team to foster effective communication and coordination throughout the development cycle.

Once your strategy design and...