Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Avoiding common pitfalls and mistakes

In gamification theory, resonating with users and providing an enjoyable experience is critical for success. This concept holds across different domains, including gaming and product development. To illustrate this point, let’s delve into one of the most infamous games of all time: E.T. the Extra-Terrestrial for the Atari 2600, released in 1982.

E.T. serves as a cautionary tale due to the rushed production process aimed at meeting the holiday season sales deadline. Unfortunately, this haste severely impacted the game’s overall experience. The mechanics could have been better designed, objectives needed to be more apparent, and numerous technology glitches plagued the gameplay. Players grew frustrated with repetitive tasks, unclear objectives, and clunky controls. The most glaring visual flaw was E.T. constantly falling into pits, making progress extremely challenging. The absence of clear goals, tedious gameplay, and crude visuals...