Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Selling Your Gamification Strategy

Now that you know how to design and implement game mechanics in your product and have read about successful examples, this chapter focuses on the steps involved in selling and promoting a gamification strategy to stakeholders and securing buy-in for the project. The chapter covers the importance of building the business case for gamification, securing leadership buy-in, working with cross-functional teams, and developing a go-to-market (GTM) strategy. It emphasizes the importance of demonstrating the benefits and potential return on investment (ROI) of the gamification strategy, engaging leadership and cross-functional teams in the decision-making process, and aligning the gamification strategy with the goals and objectives of the business. The chapter provides guidance on how to effectively sell and promote a gamification strategy and how to ensure its success and impact on the business.

We will cover the following topics:

  • Building your...