Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Building your business case

To begin, let’s consider the fundamental reasons why gamification works. At its core, gamification leverages our innate psychological tendencies – the desire for competition, the joy of achievement, and the thrill of mastery – to create a captivating experience. This experience drives user engagement, resulting in higher satisfaction levels and increased loyalty. For instance, Duolingo, the language learning app, utilizes gamification to make learning enjoyable and addictive. The app has successfully amassed over 500 million users worldwide and boasts a daily active user count in the millions.

In addition to boosting engagement, gamification can be a powerful tool for motivating employees and enhancing productivity. A study by TalentLMS found that 87% of employees believed that gamification made them more productive, while 84% reported that it made them feel more engaged with their work (https://growuperion.com/gamification-business...