Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Cross-functional teams

In the fast-paced and collaborative world of business, achieving alignment and commitment from different functional teams is essential to drive the success of a gamification strategy. As a product manager, engaging with these teams and ensuring their support for the gamification vision is a critical aspect of achieving your goals. By following a thoughtful and collaborative approach, product managers can effectively engage functional teams and harness their expertise to drive the success of gamification initiatives.

To engage functional teams and secure their commitment, product managers should follow a strategic framework that encompasses several key steps:

  1. Establish a clear vision: Begin by defining a compelling vision that articulates the objectives, benefits, and impact of the gamification strategy. This vision should be rooted in the broader goals and values of the organization, making it easy for every team to understand the relevance and importance...