Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Case study – Apple Watch

The story of the Apple Watch’s GTM strategy generates intrigue, anticipation, and the usual Apple flair for creating drama and excitement around a product launch. It’s a narrative that revolves around emotion, human connection, and the desire to sell a product and create an experience.

In the lead-up to the Apple Watch launch, Apple realized that its usual GTM strategy would need to be revised. The Apple Watch was a new product category for it and wasn’t just another tech gadget. It was a fashion statement, a health monitor, a communication device, and so much more. Recognizing this, Apple crafted a launch strategy appealing to diverse customer segments:

  • Apple leaned heavily into storytelling. They crafted a narrative around the Apple Watch focused on how it could enhance and enrich people’s lives. They showcased how the watch could help individuals stay connected, track their fitness, and even navigate unfamiliar...