Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Case study – GuruShots

GuruShots, an online platform that gamifies photography, employed a GTM strategy that revolved around leveraging existing social networks and the inherent attributes of the photography community to drive user acquisition and retention.

  • Community-driven user acquisition: Understanding that photographers, both professional and hobbyist, often operate within communities where they share their work and seek feedback, GuruShots anchored its user acquisition strategy around these pre-existing communities. The platform made sharing challenges and photos on other social media platforms seamless, which amplified their organic reach.
  • Social sharing: GuruShots integrated their platform with users’ existing social networks to drive organic growth. Users were incentivized to invite their peers to join the platform to participate in challenges and provide feedback, integrating the product experience with social and competitive elements that encouraged...