Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Case study – Peloton

Peloton, a connected fitness company best known for its exercise bikes and digital workouts, implemented a GTM strategy that pivoted on community building, premium positioning, and comprehensive user experience:

  • Building a community: Recognizing the motivating power of social engagement, Peloton developed a strategy to foster a strong community. Users could participate in live classes compete on leaderboards, and follow each other’s progress. This community-focused strategy not only helped retain users but also boosted organic growth as users evangelized Peloton within their personal networks.
  • Premium positioning: Peloton positioned itself as a premium product, offering high-quality equipment and elite trainers. This helped the brand to attract an affluent customer base that valued the superior experience Peloton offered.
  • Complete user experience: Peloton’s GTM strategy was centered on providing a holistic user experience. The...