Book Image

Gamification for Product Excellence

By : Mike Hyzy, Bret Wardle
Book Image

Gamification for Product Excellence

By: Mike Hyzy, Bret Wardle

Overview of this book

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Table of Contents (15 chapters)

Summary

In this chapter, we explored the key aspects of building a compelling business case for gamification and ensuring its successful implementation within an organization. By understanding how to structure and build a business case, we learned how to effectively articulate the benefits of gamification and align them with the organization’s objectives. We also delved into the strategies for gaining leadership buy-in and securing support for our gamification strategy, emphasizing the importance of persuasive arguments and showcasing the value proposition of gamification.

Furthermore, we discussed the significance of engaging with cross-functional teams to ensure alignment on the mission and outcomes of gamification. By involving different teams early in the process, we foster a sense of ownership and commitment to the gamification strategy, leveraging their expertise and contributions to drive success.

Lastly, we explored the concept of a GTM strategy and its role in...