Stakeholder identification
The first step in working with stakeholders is to identify who they are. Stakeholders include customers, end users, product sponsors, subject-matter experts, and other interested parties. It’s essential to identify all stakeholders early in the project to ensure that their needs and expectations are understood and incorporated into the product plan.
In any product, it is essential to identify and categorize stakeholders as they can impact and influence the product’s success. They can be internal or external to the organization and can have varying levels of involvement and influence.
In this section, we will cover the following main topics:
- The importance of identifying and categorizing stakeholders
- Types of stakeholders
- Techniques for identifying stakeholders
- Categorizing stakeholders based on their level of involvement and influence