Book Image

Empowering Marketing and Sales with HubSpot

By : Resa Gooding
Book Image

Empowering Marketing and Sales with HubSpot

By: Resa Gooding

Overview of this book

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
Table of Contents (20 chapters)
Part 1: HubSpot – Starting Off HubSpot
Part 2: Scaling Your Business with HubSpot
Part 3: Is HubSpot Right for Your Business?

Part 1: HubSpot – Starting Off HubSpot

If you've decided that HubSpot is the Customer Relationship Management (CRM) platform for scaling your business, then you've come to the right place. This section aims to help you understand the fundamental requirements for setting up your portal correctly, how to see a return on your investment within 30 days, and ensure your sales teams are empowered to close more deals. Although it is highly recommended to read through all of the chapters for any tips or best practices you may not have previously considered, feel free to skip to any of the chapters that you think would be most useful to you at this time.

This part contains the following chapters:

  • Chapter 1, Overview of HubSpot – What You MUST Know
  • Chapter 2, Generating Quick Wins with HubSpot in the First 30 Days
  • Chapter 3, Using HubSpot for Managing Sales Processes Effectively
  • Chapter 4, Empowering Your Sales Team Through HubSpot