Book Image

Instant Social Media Marketing with HootSuite

By : Kunal Mathur
Book Image

Instant Social Media Marketing with HootSuite

By: Kunal Mathur

Overview of this book

Social media enables people to interact, share content, collaborate, and participate in user generated content. There are websites and applications dedicated to social networking, bookmarking, microblogging, and social curation; generating a lot of information in a very engaging manner. If it is not done correctly, then it can present real problems for a brand or company's image and reputation. Instant Social Media Marketing with HootSuite is a practical guide that provides marketers with explanatory, step-by-step exercises to search, comment, track, and analyse conversations over the Web about their topics of interest or brands. This fast-paced guide on the HootSuite social marketing tool breaks down the confusion that surrounds learning and managing social profiles. It will provide you with a number of clear, practical recipes that will help you understand and benefit from regular reporting. You will also learn about posting, replying, scheduling, and managing various social media profiles directly from HootSuite. Step-by-step instructions will show you how to check user profiles, conversations, create and assign tasks to teams, and generate reports using HootSuite Analytics. If you have multiple social profiles such as LinkedIn, Twitter, Facebook, YouTube and others, and want to simplify your life by managing all of them from same the tool and generate reports, then this is the book for you.
Table of Contents (7 chapters)

Creating your HootSuite account (Simple)

HootSuite is a social media management tool that helps you to manage multiple social networks, and offers direct support for Twitter, Facebook, LinkedIn, Google+, Foursquare, and WordPress from a single dashboard. Its Apps feature allows you to integrate with Gmail, YouTube, Flickr, Tumblr, Instagram, Evernote, SlideShare, Vimeo, Storify, StumbleUpon, reddit, among others. We will learn several possible options to create a HootSuite account.

Getting ready

A marketer needs to have an account on any of the previously-stated social media platforms.

How to do it...

  1. Go to and sign up from your Facebook account or by entering your e-mail address, full name, and desired password.

  2. You will find three plans: Free, Pro, and Enterprise. For the purpose of this example, we will select Pro.

  3. Select from an Annual or Monthly payment option and provide payment details to create the account.

How it works...

Go to and you will see the Sign Up section to the right that allows you to instantly create a HootSuite account using your Twitter or Facebook login. Alternatively, you can also use your full name and an e-mail address to create an account.

It is advisable to sign up on HootSuite using the latter option as it provides an the advantage of creating a completely new password for managing your account. This works as an additional security to all linked social profiles that you are planning to link with this tool. You can refer to the following screenshot for reference:

HootSuite provides plans and features that suit individuals, SMEs, and large-scale organizations, depending upon their social activities. The available plans can be seen at HootSuite's FREE plan allows you to connect up to five social profiles and generate basic analytics reports, whereas a PRO account allows you to connect to 50 social profiles, Google Analytics and Facebook Insight integration, detailed reports, and an additional user. You also get a 30-day free trial with your PRO plan.

You can select between Monthly or Annual payment options and can get a 10 percent discount while opting for the latter method. You can make the payment through your credit card or PayPal account.