With most organizations now requiring IT graduates, including established, well-known names such as those mentioned in Chapter 1, What Do IT Graduates Want?, the competition for talent is tough. So, in this chapter you will be provided with tips and templates that will help you identify what you can offer candidates, and you will also find help for interviewers.

Recruitment, in my opinion, is a blend of sales and marketing activity with patterns similar to that of the dating game. Therefore, throughout this book, I will draw on concepts from both the world of sales and marketing as well as dating.