The term unique selling points comes from the world of sales and marketing, and was originally used to showcase the unique benefits a product or service would offer above that of other competing products on the market. In this very competitive IT market, I believe it is very relevant to introduce the term "unique selling points" to your organization.

Answering the question, "What makes your organization unique?", isn't that easy. If you haven't got a prepared answer in mind, it will make your organization look bad in the minds of candidates, and it will potentially make you blend in with the majority of companies in your industry as opposed to standing out and looking attractive to a prospective candidate.