A successful presentation meets the audience's needs and addresses the audience's interests in a way that resonates with them. To deliver a presentation that moves people to action, you have to know your audience.

As a new manager, you have to get to know several internal audiences, and fast! By connecting and interacting with key players in the organization, you can establish your role and gain an understanding of your presentation audience at the same time.

Will you be presenting to internal groups such as your team, your boss, high-level executives, or the board of directors? Will you be presenting to external groups such as customers, clients, or the media? Perhaps you are presenting to some combination of these or other groups.

Chances are, unless you're in a position that involves media or customer relations, most of your presentations will be given to internal audiences. We'll look at three likely internal audiences—your boss, your team, and internal strategic partners—and discuss ways to connect with them. Then, we'll talk about identifying and prioritizing the audiences for this particular presentation.

Every presentation you give in your new role will impact your immediate boss in some way: not only will your boss evaluate your presentation, but your performance will also reflect on them. It is important that you understand your boss's expectations so you can craft a presentation that resonates with them and with other executives.

Find an opportunity to briefly talk with your boss and ask the following questions:

By understanding your boss's goals, you'll be able to address the issues he or she finds most worthy of discussion. Likewise, avoid anything your boss expressly disapproves of in a presentation.

As you get to know your team, listen carefully to their views on meetings and presentations. Ask them about organizational norms for presentations including any formatting or technology requirements. Ask them what they like to see in a presentation and the approaches that best hold their attention. Ask them what kind of examples and illustrations help them to understand and act on information.

Succeeding in your new position will require an understanding of organizational norms and expectations regarding your role. Your first presentation as a new manager may be the first time members of other departments see you in action. Learning and adhering to the accepted organizational procedure for presentations demonstrates your adaptability, flexibility, and commitment.

Also, observe the culture. Chat with people from other departments about presentations that have been particularly well received, as well as those that have been considered a disaster! Ask if they have any "pet peeves" about ways that presenters from outside their department provide information to them. Seeking the input of those outside your immediate team allows you to quickly build strategic internal partnerships and cement yourself in your new role.

Once you've done the background work of connecting with and getting to know key internal stakeholders, it's time to identify your audience for this specific presentation.

Let's say your boss intends to watch you present to your team about upcoming projects. Your primary audience is your team. The presentation is for their benefit, so you will need to focus on making sure that the content and delivery resonates with them.

Your boss is a secondary audience. While the information isn't for their benefit, they will be listening, observing, and making judgments about how you are performing in your new role. So, it's important to consider their perspective when preparing the presentation.

Let's further assume your presentation will be recorded and sent throughout the organization. This is yet another audience, and a successful presentation should be designed to communicate to this broader group as well.

Use the Presentation Planning Worksheet from the beginning of this chapter to record and prioritize the audiences and uses of this presentation.