Book Image

Running Effective Marketing Meetings

By : Daniel Kuperman
Book Image

Running Effective Marketing Meetings

By: Daniel Kuperman

Overview of this book

Table of Contents (11 chapters)

Evaluation and review meeting


Sometimes bundled together with status report meetings, these types of meetings are typical of any marketing department. After, or even during, the execution of each marketing campaign, you will want to learn what went right and what could be improved. A report of the results is most likely the starting point of this meeting, and a full evaluation will take place so that you can make the necessary course adjustments to the marketing plan and future campaigns.