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Running Effective Marketing Meetings

By : Daniel Kuperman
Book Image

Running Effective Marketing Meetings

By: Daniel Kuperman

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Running Effective Marketing Meetings
Daniel Kuperman
Sep, 2014 | 50 pages
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Table of Contents (11 chapters)
Running Effective Marketing Meetings
Running Effective Marketing Meetings
Credits
Credits
About the Author
About the Author
About the Reviewer
About the Reviewer
Preface
Preface
Free Chapter
1
Identifying the Meeting Type
Identifying the Meeting Type
A staff meeting
A status report meeting
Planning the meeting
A decision-making meeting
Work meetings
Evaluation and review meeting
A report meeting
A sales meeting
An offsite meeting
A contractor meeting
An agile meeting
Other meeting types
Online meetings
Meeting goals
Summary
2
Preparing for the Meeting
Preparing for the Meeting
Planning versus preparation
Summary
3
Making Your Meetings Fun
Making Your Meetings Fun
Common pitfalls
Rethinking the approach to meetings
Marketing meetings as educational opportunities
Summary
4
Effectively Conducting Your Meeting
Effectively Conducting Your Meeting
Opening the meeting
Tips for a strong opening
Eliciting participation
Sticking to the agenda
Meeting tools
Closing the meeting
Summary
5
An Effective Meeting Follow up
An Effective Meeting Follow up
Meeting minutes
Taking notes during a meeting
Paper or electronic?
Note-taking tips
Sending out meeting minutes
When to follow up
Summary
6
Putting Ideas into Practice
Putting Ideas into Practice
Five steps to effective marketing meetings
Summary

Chapter 2. Preparing for the Meeting

 

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

 
 --Abraham Lincoln
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