Over the years, Change Management developed a reputation of being "fluffy". Many technical and business people thought of Change Management as being all about rainbows and unicorns, holding hands, and singing happy songs.

In an effort to combat this perspective, the process of Change Management became more organized. Consulting firms developed methodologies, processes, and tools. Companies conducted research about the importance of Change Management to achieve project success. New organizations were formed that provided Change Management training and certifications.

All of these activities greatly improved the reputation of Change Management and added rigor and credibility to the profession. Along the way though, many people lost sight of the fact that at its core, Change Management is all about people and people aren't just intellectual beings. They're emotional, as well. Therefore, a well-rounded Change Management program must focus on the emotional...