The assumption that introverts are not effective salespeople or master influencers is based on a misunderstanding of selling, influence, and introversion. If these assumptions were corrected, there might be more introverts working in sales roles and, indeed, maybe even more satisfied customers!

What is important in selling is flexibility. A good salesperson is someone who can comfortably move along the extrovert/introvert continuum and utilize the skills at different points along it. If selling had another label like buyer help or buying assistance, or simply the word influence, maybe it would attract more people.

But regardless, social media can be a tool to strengthen some of our social skills needed in the buying and selling process today. We can then take what we learn online and what we do...