Pitches come in all forms but do have some common elements. These business professionals share the secret to delivering a winning pitch.
Jeanne Achille is chief executive officer of The Devon Group, a public relations and integrated marketing communications firm. Here are the five pieces of advice she gives clients to maximize a pitch meeting:
Ensure the right editorial resources have been interviewed as sources and prepared to stand by for media interest.
Include those resources (if possible) in the meeting; if that's not practical, ensure abstracts supported by research/trend data are on hand for discussion during the meeting.
Research the editorial target before the meeting to ascertain tone, preferred content, and recent articles/interests to ensure fit.
Publish an agenda prior to the meeting with details regarding objectives, timelines, and resources.
Use the time during the meeting to gain consensus and determine how both parties will worth together in a...