In our previous chapter, we discussed the steps that were necessary when choosing and implementing your SCRM. Beginning with this chapter, we will now focus on training your team to maximize the effectiveness of your investment. We will be separating our discussion on "best practices" into two chapters. This chapter will focus on the data-creation and management aspect of Social CRM. In our next chapter, we will explore the social capabilities that are brought about by a full SCRM. Having the ability to perform these tasks effectively will greatly increase your chances to maximize your revenues.
How often have you been forced to say this to yourself, (and be honest…)?
"I know that we talked about that, but I forgot."
"I forgot that I was supposed to check back with you in January."
This list could go on and on. The simple fact is that in the chaos of our day-to-day activities, we frequently forget to write things down or note tasks and due dates...