Book Image

The Small Business' Guide to Social CRM

Book Image

The Small Business' Guide to Social CRM

Overview of this book

Table of Contents (17 chapters)
The Small Business' Guide to Social CRM
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
2
Social Business – the Foundation of Social CRM

Summary


We have just finished a critical chapter. It is time for you to refocus on your goals and ensure that you and your staff are properly prepared to leverage the social aspects of Social CRM. This means, if you have not yet done this, get your social accounts created and your social profiles looking good!

As a review, SCRM has the potential to take your data files (records) and turn those into relationships that will provide you with a revenue return. You can follow this simple process:

  1. Listening.

  2. Engaging to discover opportunities.

  3. Establishing a more formal connection.

  4. Moving these contacts and engagements to your SCRM by creating the appropriate record(s)

  5. Manage them going forward from this platform.

If you follow this process, you will see results! It's not that complicated. It's what you should already be doing in your day-to-day business activities.

The next chapter will explore some of the ways that you might increase the effectiveness of your SCRM through the implementation of third...