Book Image

The Small Business' Guide to Social CRM

Book Image

The Small Business' Guide to Social CRM

Overview of this book

Table of Contents (17 chapters)
The Small Business' Guide to Social CRM
Credits
Foreword
About the Author
Acknowledgments
About the Reviewers
Preface
2
Social Business – the Foundation of Social CRM

There may be an SCRM for your industry


It is not unusual, particularly for those industries that seem to have specialized (but still standardized) needs and a large number of potential users, for companies to develop SCRM applications for that specific industry. This might be:

  • A program built from the ground up

  • An SCRM that is available from the vendor that has been preconfigured for a specific industry(s)

  • A package offered by a value-added reseller who has done this same preconfiguration and has additionally combined the SCRM with specific third-party applications in order to enhance its features

While such a specialized SCRM may be available, you will still wish to vet it completely in order to ensure that it will meet all of your needs.