SCRM and marketing automation can be the perfect match and for exactly the same reason that customer support is another very popular SCRM integration. If this is an important aspect of your small business, it makes sense to invest in the tools needed to do it correctly.
What can you expect from marketing automation and its integration into your SCRM?
Website development and maintenance, including landing pages, calls to action, blogging, website analytics, and search engine optimization
E-mail marketing including drip e-mails where emails are sent on a preset schedule to parties who have shown an interest in your services
Lead-capturing and scoring including sending these to the drip-e-mail system while simultaneously distributing the leads to outbound callers for immediate follow-up
You can also probably expect extensive training and support as well as a subscription fee that will likely dwarf your monthly small business SCRM investment...