Let's quickly recap all of the steps involved in devising a strategy:
Defining business objectives
Defining the high level objective
Framing the SMART goal
Listing down the pain points (halt here if you think there are fundamental flaws to be addressed)
Grouping the action items (process, people, and technology, under Grouping the action items section, earlier in the chapter) to address pain points
Identifying the target audience (employees in this case)
Understanding the target audience behavior (particularly with respect to engagement)
Validating the business case for gamification
Formulating the hypothesis
Gathering data
Analyzing data
Making the go/no-go decision