Continuing the previous example in Chapter 3, Enterprise Gamification – Strategize, in the Strategize phase, how might we encourage the reuse of assets within the enterprise?, we validated the business case for deploying gamification to promote reuse. Let's apply design thinking to understand what factors can motivate an employee to share knowledge with their co-workers to primarily improve productivity and help them get on board quicker.
The research phase
The research phase involves collecting and analysing data.
Data collection involves the following possible techniques and one of the techniques is chosen:
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Possible Techniques |
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Chosen Technique(s) |
Online surveys |