At the other extreme of software development business models there's selling software as a full product—a complete contrast to simply selling the service to create software. This model relies on creating a software product that people are willing to purchase, hence making the wrong product could potentially result no money returned from the time invested. In addition to the time cost, you may also need to hire the services of other professionals, such as graphic artists, to assist with the production of content for integration within your software, hence there being a higher cost to bringing your product to market.
Like with the previous method, there are several advantages to building a software business around your own product development:
Your own control: You are in control of what the final product will be, meaning less chance of problems arising from changes to the project specification
Better understanding: With the product being your own business...