Branding is an important factor in the success of any business, whether it be a corporation on the scale of companies like Google and Sony, or a small one-man freelance business. The mistake a lot of people make in their assumption about branding is that it is simply a design that is applied to visual marketing materials such as brochures and websites. Although these visual elements may be part of the mix that form a brand, they are not the brand. This chapter looks at what branding really is, and how you can focus on activities to build your own brand in a way that can positively affect your ability to make sales and increase profitability.
Going IT Alone: The Handbook for Freelance and Contract Software Developers
By :
Going IT Alone: The Handbook for Freelance and Contract Software Developers
By:
Overview of this book
Table of Contents (19 chapters)
Going IT Alone: The Handbook for Freelance and Contract Software Developers
Credits
About the Author
Acknowledgements
About the Reviewer
Preface
Free Chapter
Introducing Freelancing
Positioning Yourself in the Market
Defining Your Business Model
Creating a Brand
Networking, Marketing, and Sales
An Introduction to Client Types
Managing Clients
Software Development Resources, Patterns and Strategies
Software Development Methodology
Creating Quotes and Estimates
Project Management
Customer Reviews