Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Risks of not building something


In some cases, we may end up not meeting some functionality, because the cost of building is too high. Yet not building something might have a negative effect on the product experience. For instance, providing an unsubscribe option in a user's profile might involve higher development effort. This might increase the rank of this card from three to five (on a scale of ten). So, we decide that this is not the most critical functionality to build at the moment. The success criteria are not dependent on the ability to unsubscribe, but compliance requires us to offer the option. So, we are incurring a risk by not providing this option. We have to agree to invest in the cost of building this option the perfect way, or decide to incur the risk, or find a simpler way to do this. We further refine our journey as the most valuable experience, as shown here:

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