Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Summary


In this chapter, we discovered that qualitative and quantitative metrics are both necessary to getting a balanced view about product performance. Short-term metrics can help us to navigate through bottlenecks in product adoption, user experience, and so on and help us to respond better to the external market dynamics. However, relying purely on short-term metrics won't help us to think through product strategy for the longer term. Planning for the long term will require making investments now, which will not yield us immediate results. It also requires understanding how the product strategy aligns to the business drivers and the larger opportunities and threats from the market that are not necessarily visible in the short term.

The first part of the book was about deciding what to build in our impact-driven product. The second part, of which this is the concluding chapter, was about determining if we are building the right product by reviewing our scope, incorporating product feedback...