The hybrid method combines the survey method with user videos. It is our preferred method because the survey questions provide in-depth, self-reported feedback while the user videos allow for observation of the users' experiences.
The main advantage of this approach is the combination of user videos and self-reported feedback. This results in richer information than what would have been available in survey-only or video-only studies.
Because of the limitations of self-reported data, we often recommend collecting user videos as a secondary source to investigate areas of concern. When reviewing the user videos, the UX researcher can form their own opinion of the user experience. We recently had an instance in a survey-based study where a participant reported that they were able to complete the task and provided no further written feedback. It was debatable whether the task was indeed completed successfully...