Have you ever interviewed for a new job or promotion? That is selling.

Have you ever created a plan for some form of organizational change you wanted and then stuck to it? That is selling, selling yourself to just do it.

Have you ever asked to have a meeting with someone one to one, and they accepted? That is selling.

Selling happens every day using influence and persuasion.

Selling in commerce occurs with the intention of a buyer exchanging some money for the seller's goods or services to solve a problem or serve some form of need.

Persuasion has a similar objective: to change either a person's thinking or behavior.

Influence is something that works subtly; but both the power of persuasion and selling require a diverse range of skills including presenting, conflict management, and negotiation.

If we are in business, we are always selling, but not necessarily always for the exchange of money.

Successful selling in commerce is about helping the buyer to make a decision...