The overall theme of using other resources, such as a website, social media, and blogging, is to build and maintain momentum for your technical startup. Too many technical entrepreneurs confuse motion with momentum and results. We all know someone who repeatedly tells us how "busy" they are, when it's hard to see what they get done. Momentum is moving things forward (mass x velocity). Founders or employees in constant motion but with no momentum will never get off the ground.

It is true that motion in any direction is often better than no motion at all. But motion without momentum is even less productive than no motion at all. For a more complete discussion of this phenomenon, refer to the book titled Fake Work: Why People Are Working Harder than Ever but Accomplishing Less (http://www.amazon.com/Fake-Work-Working-Accomplishing-Problem/dp/1416948244), by Brent Petersen and Gaylan Neilson.

So how do you fight this and get real momentum going in your startup? Here...