Book Image

StartupPro: How to set up and grow a tech business

By : Martin C Zwilling
Book Image

StartupPro: How to set up and grow a tech business

By: Martin C Zwilling

Overview of this book

Table of Contents (15 chapters)
StartupPro: How to set up and grow a tech business
Credits
About the Author
About the Reviewers
Preface

Investors fund solutions rather than technology


Perhaps the most common reason for technical entrepreneur funding failure is that they will develop a new technology, because they love it, without regards to the market demand. They will then build an entire strategy based on creating a need, rather than acting on an existing market need. Investors characterize this approach as a solution looking for a problem. These don't get funded because they usually fail as a business.

The best technical startups find a way to drive the market with their technology, rather than push their new technology-driven "solution" on the marketplace. An example of market-driven technology is the basic automobile, but combining a car with an airplane is technology looking for a market.

New technology really doesn't have any value until it is integrated into a market-driven solution. Here are a few thoughts on a process that will keep you on the right track:

  • Get real customer input first: Temper your product with actual...