Now that you have the product and the business model right, your customer needs to find you and quickly learn what you have to offer. These days, a first required step in that direction is to create a great website.
Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. In today's world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website isn't validated as credible, it's probably a scam, and everyone loses.
Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their million dollar idea product, and nobody comes. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Here are some key suggestions to get you started:
Put yourself on the site: People buy from people...