Book Image

Fixing Bad UX Designs

By : Lisandra Maioli
Book Image

Fixing Bad UX Designs

By: Lisandra Maioli

Overview of this book

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.
Table of Contents (14 chapters)

Summary


In this chapter, we had a chance to go deeper into UX metrics, KPIs, and ROI. By understanding what you are measuring in order to validate the changes you made to fix UX issues, you can demonstrate to the stakeholders the value of investing in UX. Besides deciding which metrics and KPIs really matter for your project, we also saw different methodologies for qualitative and quantitative approaches.

All these methodologies and analyses should end in a clear and well-structured report that will help the stakeholder understand the results of the projects and the need for making decisions or taking different directions. At this point, you might need to decide if the product, service, website, or app needs more improvement and ideation.

It is important to keep in mind that fixing UX issues is not a closed project with a single end. Think of this process as a continuing one, where you must keep checking, evaluating, changing, measuring, and so on. Remember that user behavior can change, and...