Book Image

Fixing Bad UX Designs

By : Lisandra Maioli
Book Image

Fixing Bad UX Designs

By: Lisandra Maioli

Overview of this book

Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you’ll learn to simplify, fix, and enhance some common, real-world application designs. You’ll look at the common issues of simplicity, navigation, appearance, maintenance, and many more. The challenge that most UX designers face is to ensure that the UX is user-friendly. In this book, we address this with individual case studies starting with some common UX applications and then move on to complex applications. Each case study will help you understand the issues faced by a bad UX and teach you to break it down and fix these problems. As we progress, you’ll learn about the information architecture, usability testing, iteration, UX refactoring, and many other related features with the help of various case studies. You’ll also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you’ll be armed with the knowledge to fix bad UX designs and to ensure great customer satisfaction for your applications.
Table of Contents (14 chapters)

Identifying conversion issues


According to user experience consulting firm Nielsen Norman Group, a well-designed interface in an e-commerce is able to increase the conversion rate by up to 83%. As you saw in, Chapter 1Understanding UX and Its Importance, a simple change in a button can increase sales by up to $300 million, as proved by Jared Spool. 

In another example, travel company Expedia managed to earn an additional $12m in profit thanks to a small UX change in one of its forms. The original version included an optional field that asked users to input their company name, which caused confusion for the users. Simply by removing the optional field, Expedia managed to increase conversions to the point that it achieved $12m in additional profit. 

By using UX techniques, designers around the world have been facilitating user's steps in order to drive them to complete a specific task or even take them to a specific place on their websites or apps. In one of the articles for the User Testing...