Book Image

User Experience Mapping

By : Peter W. Szabo
Book Image

User Experience Mapping

By: Peter W. Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

Mental model snippets


Mental model snippets are relevant and frequent thoughts from the users, present at each milestone. I usually emphasize the most common thoughts in comic-book style thought-bubbles to create a clear division between the upper part of the map and the mental model snippets. If you are creating a digital-only map, you can even link video snippets to quotes.The aim of the mental model snippets is not to create or replace a mental model map. Instead, they provide a glimpse into the contents of a mental model map. They attract the viewers' attention to behaviors and can link the mental model map to the 4D UX Map. 

Even if you don't have a mental model map, you can use quotes from any user experience test.

Ratings

The optional bottom part of my 4D UX Maps is dedicated to ratings. As we have seen in the previous chapter, there are many enablers for a behavior. In Chapter 6Solution mapping based on user insights, we introduced the two basic elements that need to converge at the...