SWOT analysis is a traditional marketing methodology used in strategic business planning to identify internal and external factors that can influence the company's goals; these factors can be divided into STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS. The first two factors are based on the internal resources, such as financial resources, employees, patents, and copyrights, that are available to the company to utilize company strengths and improve weaknesses. The last two factors are based on external influences, such as market trends, demographics, environmental and economic regulations, which affect all companies.
For a UX SWOT analysis, the traditional SWOT analysis is used as the foundation, and UX components are analyzed accordingly. From the preceding diagram, the STRENGTHS and WEAKNESSES are of your own website, for example, the search functionality is easy to use and provides accurate search results, while the fact that your website...