Book Image

UX for the Web

By : Marli Ritter, Cara Winterbottom
Book Image

UX for the Web

By: Marli Ritter, Cara Winterbottom

Overview of this book

If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You’ll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We’ll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We’ll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we’ll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG).
Table of Contents (19 chapters)
Title Page
Credits
About the Authors
About the Authors
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

Creating a digital personality the user can relate to


For the user, a human, to step into an emotional relationship with another human, brand, or technology the user must relate to the other party on the same level. People are mostly attracted to other people based on their values and personality. Someone with a good sense of humor makes people laugh and tends to be a popular person to be around. In the same way, someone with a nurturing personality that always makes sure the people in their presence are well fed and comfortable reinforces trust. Personality traits express emotions and fortify meaningful interactions with other people. Just like some personality traits that you have control over and others you don’t, in the same way you don't always have control over how your design's personality might be accepted by a user. For example, if the website design's main color is yellow (because this is the brand's color), there's nothing you can do when a user who is not fond of yellow perceives...