In this chapter, we have described how to conduct research as a foundation for your web design project, and to ensure its success throughout the project.
We began by defining and characterizing research, considering validity and reliability, quantitative and qualitative research, when to conduct research and common UX research methods.
Thereafter, we described how to set up and manage a research process from creating the research question to analyzing the results.
We discussed how to bring your own expertise into the research, and then delved into qualitative and quantitative techniques.
In the next few chapters, we will describe some of the deliverables that you can create to describe your research and define your UX strategy (Chapter 6, Create a UX Strategy - Users and Content), and how to design and create prototypes for your website based on the research and deliverables (Chapter 7, Bring Your UX Strategy to Life with Wireframes and Prototypes).
In Chapter 9, Optimize your UX Strategy...