One of the fundamental components of a successful website is the navigation. How does the user navigate through a website to find what they're looking for? If the menu items are not labeled correctly and clearly, or the information is not categorized accurately under the associated sections, the user will find it difficult to find what they're looking for and leave the site with no intention of coming back because they'll be under the impression that the website does not have the particular information they were looking for. In most cases this is not true, the information is indeed on the website, but it's not always easily accessible to the user.
Thus the IA, the way information is structured on a website, is an important component that's often overlooked because it's seen as an easy thing to create. How hard can it be to create a menu for a website, right? Creating a solid IA for a website has a couple of facets that need to be considered such as...