To create a shift from project to product thinking, first we have to think about why we would want to do this.
As discussed in the early chapters, there has been a tendency in the software industry for us to use predictive forms of planning, mainly because we feel like this would give us the best chance of controlling a successful outcome. Up front requirements for gathering and design are needed to ascertain a budget, resources, and a completion date. This helps determine levels of comfort with the project before requesting a budget and moving forward with the implementation of the idea.
However, predictive planning requires Big Design Up Front (BDUF) which, even if using an iterative Agile method such as Scrum, will result in Water-Scrum-Fall. We carry out the initial ideation, requirement gathering, analysis, and design up front. We...