Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

What got you here won't get you there


Every stage of building a business demands a different maturity from the product. So, it would be futile to assume that we could always sell with a well-made slide deck and no real product to support it. However, the mindset about trying to gauge the pulse of the market before building anything is what we need to inculcate. How smartly can we figure out what our customers will pay for? Also, how can we figure out if we stop offering something, and will our customers continue to pay us?

At every stage of product building, we need to attempt to find the answers to both these questions, but our strategy to find these answers must evolve continually. For a well-matured product with a large customer base, it may not be possible to find out these answers merely by speaking to a few select customers (Chapter 11, Eliminate Waste – Data Versus Opinions, discusses the futility of doing this). However, we can introduce product feature teasers that can be rolled...