Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

To build or not to build?


During the first few months at my start-up, we built an early version of an event app platform to engage conference audiences. We sold our product to a few conference organizers. One of our ideas was that event organizers would love the ability to make changes to schedules on the fly and they would want to notify the attendees about these changes. We had two parts to our solution: an admin console that could be used only from a laptop and an end user-facing mobile app. The problem was that our customers (the event organizer) wanted only a well-designed, visually-appealing, and white-labeled app. They were willing to pay us only for the solution that would amplify the value they were providing to their customers. The event organizers rarely used the admin console. They sought our help whenever they needed to use any functionality in the admin console.

When we sat down as a team, we observed with dismay that the organizers never or rarely used real-time notifications...