In order to set the right expectations for outcomes, we need the collective wisdom of the entire team. We need to define and agree upon what success means for each feature and to each business function. This will enable teams to set up the entire product experience for success. Setting specific, measurable, achievable, realistic, and time-bound (SMART) metrics can resolve this.
We cannot decouple our success criteria from the impact scores we arrived at earlier. So, let's refer back to the following table that we derived in Chapter 3, Identify the Solution and its Impact on Key Business Outcomes, for the ArtGalore digital art gallery:
The estimated impact rating was an indication of how much impact the business expected a feature idea to have on the Key Business Outcomes. If you recall, we rated this on a scale of 0 to 10. When the estimated impact of a Key Business Outcomes is less than five, then the success criteria for that feature is likely to be less ambitious...