At this point, we have an idea about the functionality we need for meeting ArtGalore's Key Business Outcomes. We already have the high-level user story map defined:
We also have prioritized the features that we need to build in order to meet the business outcomes:
We have success criteria for each feature:
The next step is to detail the user journeys for each feature. For this, we need to keep in mind the success criteria we're aiming for. These success criteria need to get woven into the product experience. We also need a way to measure and validate the success metrics.
Let's take a look at the feature that marketplace visitors can sign up to receive a monthly art catalog:
The activity "subscribers should be able to read newsletters through mobile or desktop" has captured the success metrics, but signing up is not enough. Receiving the actual newsletter, and then having an option to unsubscribe, are necessary to completing the end-to-end functionality.
We do...