Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Defining the Impact Driven Product


At this point, we have an idea about the functionality we need for meeting ArtGalore's Key Business Outcomes. We already have the high-level user story map defined:

We also have prioritized the features that we need to build in order to meet the business outcomes:

We have success criteria for each feature:

The next step is to detail the user journeys for each feature. For this, we need to keep in mind the success criteria we're aiming for. These success criteria need to get woven into the product experience. We also need a way to measure and validate the success metrics.

Let's take a look at the feature that marketplace visitors can sign up to receive a monthly art catalog:

The activity "subscribers should be able to read newsletters through mobile or desktop" has captured the success metrics, but signing up is not enough. Receiving the actual newsletter, and then having an option to unsubscribe, are necessary to completing the end-to-end functionality.

We do...