Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

So, what is the most impactful product?


As we saw from both the concepts of fail fast and mvp, there are gaps in how product teams apply these concepts to their context. In both cases, we seem to miss the part about "what do we want to learn?". We also seem to be missing the part about the unique business context that drives product goals. Applying fail fast and mvp as broad strokes, without underlying context, Key Business Outcomes, and market maturity isn't very smart. Both mvp and fail fast, I feel, are at the intersection of the 'what' and the 'how.' This can be useful for certain business scenarios, especially when in the problem/solution fit stage. However, once technology viability and market needs are established, we cannot focus purely on viability and speed.

Looking again at the car makers history, having four wheels was always an integral part of the product that was competing to replace the horse-driven carriages. The earliest versions of the automobile had to offer something...