Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Happy customers at every phase of the product


Launching a product with more features than the market needs is wasteful. Early adopters will choose functionality over price, experience, and so on. To win early adopters, the product must meet their functional needs well. This helps us to build our product lean, but drive impact. However, a lean product is not necessarily a minimal product. So, my illustration for product development using the Impact Driven Product paradigm would be as follows:

The essential point is that the first version of an Impact Driven Product must be a complete product that not only works well but also is emotionally appealing and valuable enough for the customer to buy it and it meets business outcomes. It is surely not a skateboard. Each version of the product must be an Impact Driven Product based on the stage of market and business maturity. Ambitious thinking is crucial for building products.