Book Image

Lean Product Management

By : Mangalam Nandakumar
Book Image

Lean Product Management

By: Mangalam Nandakumar

Overview of this book

Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field. Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive. Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
Table of Contents (19 chapters)
Lean Product Management
Contributors
Preface
Another Book You May Enjoy
Index

Types of customers


Not every customer is a silent customer, nor is every customer vocal in sharing valuable feedback about our product. Customers will continue to put up with a lot of discomfort, up until the time that they can find a better alternative. We could be completely in the dark about this, because the customers never spoke up or because we didn’t make an effort to reach out to them. In a competitive business landscape, finding the differentiating value that will ensure that our users stay loyal to our product, even if they have to bear with a broken or incomplete product experience must remain the top priority. Product experience could mean everything from marketing, sales, ease of access, ease of purchasing, product support, ease of use, and so on. Based on how customers value the product or solution (how well it solves their problems / meets their needs / is desirable and the availability of other alternatives) and based on what their overall product experience is (support,...